According to market research, at the end of 2012 the estimated number of mobile cellular subscriptions was around 5,9 billion and there were over 1,1 billion fixed telephone lines.
Strategy Analytics (Oct 2012) calculated that at the end of 2012 the number of smartphones in use worldwide reached 1.038 billion units with Android and Apple iOS accounting for the significant majority of the global smartphone installed base in 2012.
What does this mean?
It means that out of the 6 billion mobile phones subscribers worldwide, only just over 1 billion are smartphones and there is another 1 billion fixed landlines. This means about 7 billion phone numbers, out of which only about 1 billion are on smartphones.
What can we conclude?
We can conclude that while all the fancy services and Apps that allow either to call or text for free between smartphone users of the same App are great for the user's wallet, they are also heavily outnumbered by the number of normal feature phones and fixed landlines out there.
The media tends to increase the importance of smartphones and of the iPhone in particular, but the truth is that about 70% of handsets sold globally in 2011 were not smartphones, and over 90% of all phones sold were not iPhones. This trend is fast changing and smartphones are growing fast, but the fact remains that there are a lot more mobile numbers and fixed landlines that are outside of the smartphone world.
Why should we care?
We should care because no matter how many millions or hundreds of millions of users applications such as Viber, WhatsApp, Skype, Line, weChat and others have, there are still about 6 billion other phone numbers that can still not be called for free.
In fact, most popular free calling apps only limit the "FREE" part to users of the same App communicating between themselves, in other words someone using an App x talking or texting to someone also using the same App x.
But what happens when you need to call someone on a fixed landline, or an office, or a consulate, or a bank? And what about calling non-smartphone users or people you do not know and are not in your contact list?
There are 6 billion mobile phone numbers and fixed landline numbers out there that you need to call as well from time to time.
This is where the new Yelo App for iOS and Android comes into play.
With rates significantly cheaper than the network operators and services such as SkypeOut in many countries, Yelo is the best and cheapest way to make international calls, especially to mobile phones. Yelo offer rates up to 4 times cheaper in many countries e.g. France, UK, Germany, just to name a few (also see our other post on How to make an International call without even touching your phone bill).
You can download the Yelo App from Google Play for Android and the Apple App Store for iPhone, iPad and iPod Touch. It is also available on Handster.com, Slideme.org, Getjar.com and more.
Visit yeloworld.com for details.