A new calling App launched in 2013is taking that price drop even a step further and is about to steal the show by providing extremely competitive rates (4 to 5 times cheaper than SkypeOut on some destinations).
Calls to mobiles especially become extremely interesting with Yelo. As an example, the 2.5 million French people living outside of France can call their friends and family on their mobiles in France for just 4ct/min (versus 16.9ct/min with SkypeOut for the same call).
But VoIP and low cost calling is now a reality and a maturing market that operators need to count with.
"If you can't beat them, join them", as they say, so operators start to see partnership opportunities with VoIP services and some start to even roll out their own VoIP services, as recently did Etisalat in the UAE launching a VoIP service called Five (VoIP calling card).